Atelier Haute Cuisine (BE)

THE POETRY READ THRU (2022)

What if we removed a few bariers to make it easier for fans to find poetry at Watou? Cue ‘The Watou Read Thru’ by Atelier Haute Cuisine. Ignoring taboos, they apply mass marketing methods to the needs of high-culture aficionados. They direct poetry lovers towards a huge neon sign, surrounded by nature, that screams for their attention. The sign features a menu with different kinds of poetry, and a kiosk where you can place your order. The consumer then gets a receipt with the poem of their choosing, which they can take along to read somewhere else. Nourishment for the soul, dispensed like fast food.